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The Big Idea

Charisma is not a trait you either have or lack. It is a set of behaviours, driven by an inner state, that rises and falls with the situation, and anything that rises and falls can be practised.

If you believe charisma is inborn, you stop trying the first time a room ignores you. If it is a behaviour, a flat meeting is information, not a verdict, and the next conversation is a chance to practise.

Source: The Charisma Myth · Station 1 of 12

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