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The Big Idea

How a number lands is decided less by the number than by the frame around it: the word 'fair', deadlines, and the feeling set before the offer.

Calibrated questions steer the conversation. Before numbers reach the table, this station shows how the frame around them — fairness, time, the first feeling — decides the outcome.

Source: Never Split the Difference · Station 8 of 13

Inside this station

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