The Big Idea
A startup is not a small version of a big company. It is a search, under extreme uncertainty, for a business that works, and its unit of progress is not revenue or features but validated learning.
The spreadsheet you have is a guess. Every week you spend building before you have tested the guess is a week of runway spent on being wrong in high resolution.
Source: The Lean Startup · Station 1 of 12
Inside this station