The Big Idea

Most people who start a small business sell a skill they already use at work or at home, offered to a new kind of customer. The first step is an honest inventory of those skills.

A salaried week hides skills because a job title bundles them under one name. Before choosing what to sell, it helps to see what you can already do that someone outside your company might pay for.

Source: The $100 Startup · Station 1 of 12