Author road · 12 Stations · 12 days · Startup › Small Business
Think with Chris Guillebeau's tools
12 Stations through Guillebeau's two books, from a small business built on a skill you already have to a side hustle that earns within weeks next to a job, ending in a one-page decision of your own.
We connect two books: The $100 Startup's case for a business built on what you can already do, priced on value and launched as an event, then Side Hustle's route for people who keep their job: many ideas, a scored choice, a small first version and a few honest numbers. The order is a teaching order designed by BookYol, not the author's own.
The road, station by station
01Count the skills you already use
~5 minfrom The $100 Startup
Today’s Station — start →
02Find the convergence
lockedfrom The $100 Startup
03Sell what people want more of, or less of
lockedfrom The $100 Startup
04Price it on value and sell it
lockedfrom The $100 Startup
05Tell the people it would help, by name
lockedfrom The $100 Startup
06Write many ideas before you pick one
lockedfrom Side Hustle
Milestone
From a skill to a first offer
Your sellable skills are written as verbs, the one-page plan and an offer framed as more of or less of are ready, the price is set on value with a launch date, five people have been told by name, and a long list of side-hustle ideas has begun.
07Score each idea: feasible, profitable, persuasive
lockedfrom Side Hustle
08Build something you own, not a second shift
lockedfrom Side Hustle
09Make room: the hours, the contract and the rules
lockedfrom Side Hustle
10Ship a small version by a fixed date
lockedfrom Side Hustle
11Track a few numbers and change one thing at a time
lockedfrom Side Hustle
12Decide what comes next: keep, grow or stop
lockedfrom Side Hustle
Milestone
Destination: a side hustle you own, on one page
An idea has been chosen by score; the hours, the contract and the local rules are settled; a small version has shipped on a fixed date; four numbers are tracked every week; and a one-page decision to keep, grow or stop is written, with its next checkpoint.