The Big Idea
Four villains wreck most decisions: narrow framing, confirmation bias, short-term emotion and overconfidence. A pros-and-cons list stops none of them; the Heaths' WRAP process answers each.
You have a decision in front of you right now, and you are probably making it the way everyone does: a gut feeling, a list of pluses and minuses, a story afterwards. This Station shows you the four ways that method fails before you use it again.
Source: Decisive · Station 1 of 12
Inside this station