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The Big Idea

Four villains wreck most decisions: narrow framing, confirmation bias, short-term emotion and overconfidence. A pros-and-cons list stops none of them; the Heaths' WRAP process answers each.

You have a decision in front of you right now, and you are probably making it the way everyone does: a gut feeling, a list of pluses and minuses, a story afterwards. This Station shows you the four ways that method fails before you use it again.

Source: Decisive · Station 1 of 12

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