The Big Idea
Narrates the Big Idea and Learn. Keeps playing as you turn cards.
Customers pay attention to businesses that talk about the customer's problem and position themselves as the trusted guide, not the star.
Before a business writes a word about itself, it has to decide whose story those words tell. Most owners describe themselves instead of the customer.
Source: Building a StoryBrand · Station 1 of 12
Inside this station