Author road · 12 Stations · 12 days · Startup › Small Business
Think with Donald Miller's tools
12 Stations through Miller's two books, from the story that makes the customer the hero to the five-part funnel that tells it, ending with a sales funnel of your own that runs every week.
We connect two books built on one method: the seven-part story of Building a StoryBrand, with the customer as hero and the business as guide, then Marketing Made Simple, written with J.J. Peterson, which turns that story into a five-part sales funnel. The order is a teaching order designed by BookYol, not the authors' own.
The road, station by station
01Your customer is the hero, you are the guide
~5 minfrom Building a StoryBrand
Today’s Station — start →
02Name the one thing they want
lockedfrom Building a StoryBrand
03Sell to the problem they feel inside
lockedfrom Building a StoryBrand
04Give them a plan they can see
lockedfrom Building a StoryBrand
05Ask clearly, and offer a smaller step
lockedfrom Building a StoryBrand
06Show what is at stake, and what success looks like
lockedfrom Building a StoryBrand
Milestone
The brand story on one page
The one thing the customer wants, the problem at three levels, a three-step plan with one commitment, a direct and a transitional call to action, one honest cost and one concrete picture of success are written: your business's story on one page, with the customer as its hero.
07One sentence that says what you do
lockedfrom Building a StoryBrand
08Build the page in the order of the story
lockedfrom Marketing Made Simple
09Give something useful before you ask
lockedfrom Marketing Made Simple
10Stay useful in their inbox
lockedfrom Marketing Made Simple
11Make the offer, plainly, in a short series
lockedfrom Marketing Made Simple
12Build your funnel in order, then keep it running
lockedfrom Marketing Made Simple
Milestone
Destination: a sales funnel that runs
The one-liner is the same everywhere, the website's top section is rewritten, a lead generator and the objection email of a sales series are drafted, the first nurture email has gone out, and the five-part checklist sits in the calendar with its monthly review.