W. Chan Kim
South Korean · b. 1951
W. Chan Kim is a professor of strategy at INSEAD and, with Renee Mauborgne, co-author of Blue Ocean Strategy, one of the best-selling business books of the century. Their study of over 150 strategic moves across a century of industry produced a framework, taught in business schools and boardrooms worldwide, for creating uncontested new markets.
1
book
1
in the catalog
