Lines worth keeping
The sharpest sentences from the best business books — on leadership, startups, habits and strategy. Steal them, cite them, live by a few.
Good is the enemy of great.
Great vision without great people is irrelevant.
Competition is for losers.
All happy companies are different: each earns a monopoly by solving a unique problem.
The only way to win is to learn faster than anyone else.
People don't buy what you do; they buy why you do it.
You do not rise to the level of your goals. You fall to the level of your systems.
Habits are the compound interest of self-improvement.
The hard thing isn't setting a big, hairy, audacious goal. The hard thing is laying people off.
Efficiency is doing things right; effectiveness is doing the right things.
The purpose of business is to create and keep a customer.
Your most unhappy customers are your greatest source of learning.
Chase the vision, not the money; the money will end up following you.
It's not about ideas. It's about making ideas happen.
Done is better than perfect.
The ability to perform deep work is becoming increasingly rare — and increasingly valuable.
Fall in love with the problem, not the solution.
Marketing is no longer about the stuff you make, but about the stories you tell.
Ideas are easy. Implementation is hard.
Focus on being productive instead of busy.
Disruptive technologies typically enable new markets to emerge.
Change before you have to.
Price is what you pay. Value is what you get.
Risk comes from not knowing what you are doing.