Chip and Dan Heath: once you know something, you cannot imagine not knowing it, so you speak in the shorthand of your own head and wonder why nobody follows. The cure is to find the one core message before you say anything.

You wrote an update last week that was clear to you and to nobody else. The problem was not the writing; it was that you could not hear how it sounded to someone without your context. This Station gives you the ear you were missing.

Source: Made to Stick · Station 1 of 12