Author
J.J. Peterson
Donald Miller's colleague at StoryBrand who co-wrote the step-by-step guide to its sales funnel.
1 book on BookYol
The story and the impact
J.J. Peterson worked with Donald Miller at StoryBrand, the company Miller founded to teach businesses to clarify their message, and at Business Made Simple, the name under which that work later widened to general business skills. He holds a doctorate.
With Miller he wrote Marketing Made Simple (2020), which turns the StoryBrand framework into a short sales funnel that a small business can build itself: a one-line message, a website, a lead generator and two email campaigns.
The signature
Where Building a StoryBrand explains how to clarify a message, the book Peterson co-wrote is about where that message goes next. Its voice is that of a coach handing over a checklist: each part of the funnel is described, given a template and placed in the order in which it should be built.