Yol · 12 Stations · 12 days · Career & Business › Communication
Build Your Personal Brand
In 12 stations you become the person the right people in your field know for one specific thing, sharing your work without selling yourself.
Not followers, but the right people knowing you for the right thing. A road from five books: choosing your space, showing the process, sharing something small every day, teaching what you know, making the other person the hero, a one-line message, stories that stick and an audience that acts. Every station gives you a step for today.
The road, station by station
01You Are Already Known
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Today’s Station — start →
02Find Your Space
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03Show the Process
lockedfrom Show Your Work!
04Something Small Every Day
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05Teach What You Know
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06They Are the Hero
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Milestone
Thirty Days in Public
Thirty days of sharing in public: one small daily post about your process in a space you have named, and at least one that teaches something you know.
07Say It in One Clear Line
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08Make It Stick: One Message, Concrete Proof
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09Three Stories You Can Tell
lockedfrom Talk Like TED
10An Audience That Acts
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11Be an Open Node, Not Human Spam
lockedfrom Show Your Work!
12Your Brand on One Page
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Milestone
Destination: A One-Page Brand
A one-page brand you run every week: a one-liner a stranger understands, three stories you can tell, a weekly helpful post, and at least one real opportunity or conversation that came from it.