Book road · 12 Stations · 12 days · Human Nature › Influence
Learn Influence by Using It
You make honest requests that earn more yeses, you recognise the same levers the moment someone pulls them on you, and you can calmly say no.
Cialdini showed that most yeses are triggered by a handful of automatic cues. On this Yol you'll try each one on a real, low-stakes request and notice what happens. Every lever comes with the test that separates honest use from exploitation, and with a way to say no. No psychology background needed, just five minutes a day and one real ask.
The road, station by station
01Influence is a lever, not a trick
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Today’s Station — start →
02The Contrast Trap: What Comes First Sets the Scale
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03Give first
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04Retreat to a smaller ask
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Milestone
Your first honest ask
Make one real request this week. Use honest reciprocity or a genuine retreat to a smaller ask. Then write down what you gave, what you asked for and what happened.
05Small yes, big yes
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06The low-ball and the exit question
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07People look sideways
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08Why We Say Yes to People We Like
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Milestone
A pitch rebuilt on true evidence
Rewrite one real pitch, email or proposal so it uses true social proof and earned liking. Send it, then compare the response with what your old version got.
09Earn the right to be believed
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10Scarcity: say what's really at stake, never fake the clock
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11Name the lever, check the offer, say a calm no
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12Your influence code
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Milestone
Your influence code, in practice
Finish your one-page influence code and share it with someone. Then log one moment where you spotted a lever being used on you and decided on the merits instead.