Author road · 12 Stations · 12 days · Mind & Psychology › Decisions
Think with Chip and Dan Heath's tools
12 Stations through the Heath brothers' two books, from the four villains that wreck decisions to the traits that make an idea stick, ending in one page that settles a real choice and announces it so it lasts.
We do not re-summarise Decisive or Made to Stick; each has its own road. We connect them: Decisive's WRAP process for choosing well, then Made to Stick's principles for making the choice understood and remembered by the people who carry it out. The order is a teaching order designed by BookYol, not the authors' own.
The road, station by station
01The four villains of decision-making
~4 minfrom Decisive
Today’s Station — start →
02Widen your options
lockedfrom Decisive
03Reality-test your assumptions
lockedfrom Decisive
04Attain distance before deciding
lockedfrom Decisive
05Prepare to be wrong
lockedfrom Decisive
06The curse of knowledge
lockedfrom Made to Stick
Milestone
A tested decision, and its core
A real decision has faced the four villains: its options widened beyond two, one honest disconfirming question asked, a ten-month view taken and a dated tripwire set. The one sentence the people affected must remember is written.
07Break the Pattern Your Audience Expects
lockedfrom Made to Stick
08Make it something the reader can picture
lockedfrom Made to Stick
09Find the One Case That Ends the Argument
lockedfrom Made to Stick
10What's in it for them: rewrite around the listener's gain
lockedfrom Made to Stick
11Find the story you already have, then give it a plot
lockedfrom Made to Stick
12Destination: decide with WRAP, then make the decision stick
lockedfrom Decisive
Milestone
Destination: a decision that holds, a message that lasts
One page for a real decision is written: the four WRAP lines on top, the announcement below with its core sentence, a concrete detail, the reason in the listener's terms and the tripwire said aloud. A week later, someone who acts on it has said the core back.