Yol · 12 Stations · 12 days · Startup › Small Business

Grow your small business: better before bigger

An owner who pays profit and themselves first, can say in one sentence what they sell, and runs a business that keeps working when they step away from the counter.

You already know how to do the work. This Yol helps you run the business around it. In twelve five-minute Stations you'll decide what 'better' means for you, set up accounts so profit is taken first, rewrite your message in one sentence, raise one price and write down one process. No hustle sermons, no guilt. Just small changes you can check off this month.

Working on the business, not in itProfit firstA clear messageSimple systemsStaying small on purpose

Play Station 1 — free, ~5 min, no sign-up →

The road, station by station

0 of 12

01The Technician Trap: Good at the Work, Stuck in the Business
~5 min
from The E-Myth Revisited
Today’s Station — start →
02Work on the business, not just in it
locked
from The E-Myth Revisited
03Ask what growth is for before you chase it
locked
from Company of One
04Take profit first, run the business on the rest
locked
from Profit First
05Small Plates: Let Your Bank Balance Tell the Truth
locked
from Profit First
Milestone
Profit comes out first
Open your Profit First accounts and make your first allocation from real deposits, including a profit and owner-pay transfer.
06Find where the work you love meets the work that sells
locked
from The $100 Startup
07Your customer is the hero, you are the guide
locked
from Building a StoryBrand
08One sentence that says what you do
locked
from Building a StoryBrand
Milestone
Your one-liner, out in the world
Put your brand one-liner on your website or sales materials and try it out loud with at least five customers or prospects.
09Price the result, not your hours
locked
from The $100 Startup
10Build one task like a franchise prototype
locked
from The E-Myth Revisited
11Grow deeper before bigger: serve the customers you have
locked
from Company of One
12The one-page plan and your weekly owner review
locked
from The $100 Startup
Milestone
A business that doesn't run only on you
Document one recurring process, hand it to someone else or follow it exactly yourself, and hold your first weekly owner review against your one-page plan.

Built from these books

The E-Myth RevisitedMichael E. Gerber
Profit FirstMike Michalowicz
The $100 StartupChris Guillebeau
Company of OnePaul Jarvis
Building a StoryBrandDonald Miller

Stations are original editorial syntheses of ideas from these books — never replacements for them. If a Station earns its keep, the book deserves your shelf.

This Yol is for you if…

Owners of a running small business, solo or with a few people, who are busy every day but keep too little of what comes in
People who are great at their craft and have ended up doing every job in the business themselves
Owners unsure what 'growth' should mean for them and wary of growing just for the sake of it
Anyone ready to make real changes: open bank accounts, rewrite how they describe what they sell, and write down a process

…and honestly not if

Founders still at the idea stage, without customers or revenue yet
Anyone looking for fundraising, scaling to hundreds of staff or tax advice
Owners who want a bigger company at any cost. Parts of this road will push back

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