Author road · 12 Stations · 12 days · Career & Business › Communication
Think with Mark W. Schaefer's tools
12 Stations through Schaefer's two books, from building a name the right people know to marketing that customers lead, ending in a one-page plan for a more human company.
This is not the personal-brand road, which mixes Known with four other books. We connect Schaefer's two: Known's steps to being recognised in a field, from a space and steady content to an audience that acts, then Marketing Rebellion's case that customers now lead marketing and the most human company wins. The order is a teaching order designed by BookYol, not the author's own.
The road, station by station
01You Are Already Known
~5 minfrom Known
Today’s Station — start →
02Find Your Space
lockedfrom Known
03Content you can keep up
lockedfrom Known
04An Audience That Acts
lockedfrom Known
05Customers trust each other, not the ad
lockedfrom Marketing Rebellion
06Respect before reach
lockedfrom Marketing Rebellion
Milestone
A known name, a listening company
Your space, your content form and your rhythm are written down, and you count the people who act, not those who watch. You have read what customers say about you where you do not control the conversation, and cut one message they never asked for.
07People buy to belong
lockedfrom Marketing Rebellion
08Values you can show
lockedfrom Marketing Rebellion
09Let the people behind the logo be seen
lockedfrom Marketing Rebellion
10Give customers something worth telling
lockedfrom Marketing Rebellion
11Invite customers into the work
lockedfrom Marketing Rebellion
12A plan for a more human company
lockedfrom Marketing Rebellion
Milestone
Destination: a plan for a more human company
A one-page plan is written: your space and rhythm, one practice to stop and one to start, and three numbers that count what customers say and do, each line checked against whether you would be comfortable if a customer read it.