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Yol · 12 Stations · 12 days · Human Nature › Influence

Master Influence

Someone who can move a room without a title, knows every lever that is pulled on them, and uses only the ones that point at something true.

Twelve Stations, one a day, that take the seven levers of influence apart — reciprocity, liking, commitment, social proof, authority, scarcity, unity — then the moment before the ask, the craft of making an idea stick, and what to do when someone pushes back. Each Station ends with something to do before tomorrow, and the road ends with a one-page influence code you have used on three real asks.

Ethical persuasionReading the leversBuilding credibilityMaking ideas stickHandling disagreement
Play Station 1 — free, ~5 min, no sign-up →

The road, station by station

0 of 12
  1. 01Influence is a lever, not a trick

    ~5 min

    from Influence

    Today’s Station — start →

  2. 02Give first

    locked

    from Influence

  3. 03Be genuinely interested

    locked

    from How to Win Friends and Influence People

  4. 04Small yes, big yes

    locked

    from Influence

  5. 05People look sideways

    locked

    from Influence

  6. 06Earn the right to be believed

    locked

    from Influence

  7. Milestone

    The first honest ask

    One real request made with three of the levers: written down beforehand, passed through the ethics test, and the outcome recorded whatever it was. Not a perfect pitch; a prepared ask. Note which levers you used and what the other person said.

  8. 07The pull of losing

    locked

    from Thinking, Fast and Slow

  9. 08The moment before

    locked

    from Pre-Suasion

  10. 09Simple, unexpected, concrete

    locked

    from Made to Stick

  11. 10A story does the arguing

    locked

    from Made to Stick

  12. 11Never win the argument

    locked

    from How to Win Friends and Influence People

  13. 12Your influence code

    locked

    from Influence

  14. Milestone

    Destination: Trusted Persuader

    Your one-page influence code — your levers, your lines, your refusals and the test at the top — used on three real asks over two weeks, each outcome recorded. Not three yeses; three prepared asks and three honest records.