BookYol

Yol · 12 Stations · 12 days · Startup › Small Business

Sell with confidence

Someone who sells by asking better questions, teaching something useful, holding steady on price, and asking for the next step without pressure or apology.

You'll learn to sell the way you'd want to be sold to: ask questions that find the real need, show buyers something they hadn't seen, take 'too expensive' without flinching, and ask for a clear next step. No scripts, no tricks. You'll practise on real prospects, so some conversations will go sideways. That's fine. Each one teaches you something.

Asking the right questionsTeaching, not pitchingHandling objectionsEthical persuasionClosing calmly
Play Station 1 — free, ~5 min, no sign-up →

The road, station by station

0 of 12

  1. 01Selling is moving people, and you already do it

    ~5 min

    from To Sell Is Human

    Today’s Station — start →

  2. 02See the buyer's world before you pitch

    locked

    from To Sell Is Human

  3. 03Ask a few facts, then go looking for what's hard

    locked

    from SPIN Selling

  4. 04Turn a complaint into a need they say aloud

    locked

    from SPIN Selling

  5. 05Mirror, label, and ask how or what

    locked

    from Never Split the Difference

  6. Milestone

    Your first real discovery conversation

    Run one real discovery conversation using SPIN questions (situation, problem, implication, need-payoff) alongside mirrors and labels. Leave with the buyer's explicit need written down in their own words, not your summary of it.

  7. 06Teach them a costly problem they hadn't seen

    locked

    from The Challenger Sale

  8. 07Find the real problem, then frame your offer clearly

    locked

    from To Sell Is Human

  9. 08Make yes easier with influence that's actually true

    locked

    from Influence

  10. Milestone

    A teaching-led pitch, live

    Deliver a pitch to a real prospect. Open with something they hadn't seen about their problem, reframe it, and use at least one honest influence lever. Afterwards, write down how they responded, including their questions, pushback, or silence.

  11. 09Say the hard part first

    locked

    from Never Split the Difference

  12. 10Hold your ground when price is challenged

    locked

    from The Challenger Sale

  13. 11Close with an advance, not a push

    locked

    from SPIN Selling

  14. Milestone

    Objection handled, next step booked

    In a live sales conversation, defuse a real objection without offering a discount. Then secure a concrete next step with a date attached, such as a meeting, a trial, or a decision call. 'Let's stay in touch' doesn't count.

  15. 12Stay buoyant after a no

    locked

    from To Sell Is Human

Start Station 1 — free →