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Book road · 12 Stations · 12 days · Startup › Small Business

The E-Myth Revisited, applied to your business

An owner who runs the business by design: you know what it is for, its key results run on written systems others can follow, and your name sits in far fewer boxes.

Gerber's core idea is simple and a little uncomfortable: most small businesses are a skilled person's job with more paperwork. Across twelve Stations you'll apply it to your own business: what it's for, how it should run without you, how to improve it each week. We'll flag where his franchise thinking fits a craft business badly. Slow, written-down work. No hacks.

Systems thinkingProcess documentationDelegationBusiness planningOrganisational design
Play Station 1 — free, ~5 min, no sign-up →

The road, station by station

0 of 12

  1. 01The Technician Trap: Good at the Work, Stuck in the Business

    ~5 min

    from The E-Myth Revisited

    Today’s Station — start →

  2. 02Entrepreneur, Manager, Technician: who runs your week?

    locked

    from The E-Myth Revisited

  3. 03Infancy, Adolescence, or a mature perspective?

    locked

    from The E-Myth Revisited

  4. Milestone

    A one-page diagnosis of your business

    Write a single page that answers three questions. Which personality dominates your week: Entrepreneur, Manager or Technician? Which life stage is the business in: Infancy, Adolescence or a mature perspective? Where exactly are you the bottleneck? Keep the page, because you'll measure yourself against it later.

  5. 04Work on the business, not just in it

    locked

    from The E-Myth Revisited

  6. 05Design your life first, then the business that serves it

    locked

    from The E-Myth Revisited

  7. 06Strategic Objective: write the finish line for your business

    locked

    from The E-Myth Revisited

  8. 07Build one task like a franchise prototype

    locked

    from The E-Myth Revisited

  9. Milestone

    Your first system that runs without your judgement

    Hand one documented recurring task to someone else, or follow the document yourself as if you were a stranger. Check that it produces the same result without you filling gaps from memory. If it doesn't, fix the document, not the person.

  10. 08Draw the chart of positions, then count your name

    locked

    from The E-Myth Revisited

  11. 09Build a system that manages when no one is watching

    locked

    from The E-Myth Revisited

  12. 10Turn the work into a game worth playing

    locked

    from The E-Myth Revisited

  13. 11Design for the customer's unconscious, not your own taste

    locked

    from The E-Myth Revisited

  14. 12Change one system, measure it, lock it in

    locked

    from The E-Myth Revisited

  15. Milestone

    Four weeks of steady development

    Hold four weekly development sessions in a row. In each one, test a single change to one system and measure its effect. Record the result against your Strategic Objective in the operations manual. If a week slips, just restart the count without drama.

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