Author road · 12 Stations · 12 days · Career & Business › Communication
Think with Carmine Gallo's tools
12 Stations through Gallo's two books, from delivering an idea the way the best TED speakers do to the stories that carry a business, ending in a story set for a real pitch.
We connect two books by Carmine Gallo: Talk Like TED, on passion, one headline, story, novelty, structure and rehearsal, then The Storyteller's Secret, on the stories that ignite, simplify, motivate and launch something larger than a product. The order is a teaching order designed by BookYol, not the author's own.
The road, station by station
01Talk about what moves you
~4 minfrom Talk Like TED
Today’s Station — start →
02Say the whole idea in one headline
lockedfrom Talk Like TED
03Carry your point inside a true story
lockedfrom Talk Like TED
04Plan one moment they will retell
lockedfrom Talk Like TED
05Three points, short enough to remember
lockedfrom Talk Like TED
06Rehearse until it sounds like talking
lockedfrom Talk Like TED
Milestone
A talk built the TED way
What moves you is named in one sentence, the whole idea fits one headline, a true story and one moment people will retell are written, the body has three points, and the talk has been rehearsed out loud and recorded.
07The story you tell yourself comes first
lockedfrom The Storyteller's Secret
08Tell the origin story, struggle included
lockedfrom The Storyteller's Secret
09Make the complex simple with one analogy
lockedfrom The Storyteller's Secret
10Bring the customer's story into the room
lockedfrom The Storyteller's Secret
11Tell the story of a future worth joining
lockedfrom The Storyteller's Secret
12A story set for one real pitch
lockedfrom The Storyteller's Secret
Milestone
Destination: a story set for a real pitch
One page holds the headline, an origin story with its struggle, a customer story, an analogy and a future worth joining, each under two minutes, checked for honesty and rehearsed out loud for a named audience.