BookYol

Author road · 12 Stations · 12 days · Startup › Founder

Think with Eric Ries's tools

12 Stations through Ries's two books, from the first leap of faith in a new idea to running that idea as an internal startup inside an established company, ending in a one-page charter you can propose.

We do not re-summarise The Lean Startup; it has its own road. We connect two books: the loop of The Lean Startup, from assumption to MVP, cohort and pivot, then The Startup Way's question of how a large company runs that loop on purpose. The order is a teaching order designed by BookYol, not the author's own.

Turning a plan into testable assumptionsDesigning the smallest experimentReading metrics by cohortDeciding to pivot or persevereRunning internal startups inside a company
Play Station 1 — free, ~5 min, no sign-up →

The road, station by station

0 of 12

  1. 01A startup is a search, not a plan

    ~5 min

    from The Lean Startup

    Today’s Station — start →

  2. 02Name the leap of faith your plan stands on

    locked

    from The Lean Startup

  3. 03Build the smallest thing that teaches

    locked

    from The Lean Startup

  4. 04Measure what matters

    locked

    from The Lean Startup

  5. 05Pivot or persevere

    locked

    from The Lean Startup

  6. 06Work in small batches so mistakes stay cheap

    locked

    from The Lean Startup

  7. Milestone

    The loop, run on a real idea

    The leap of faith in one real idea is named, the smallest experiment to test it is designed, one metric is read by cohort, the first pivot-or-persevere meeting has a date, and one piece of work is cut into a slice a customer can see.

  8. 07Ask Why Five Times, Without Blaming Anyone

    locked

    from The Lean Startup

  9. 08Entrepreneurship is a job inside management

    locked

    from The Startup Way

  10. 09Make the startup the unit of work

    locked

    from The Startup Way

  11. 10Fund the learning, not the plan

    locked

    from The Startup Way

  12. 11Change what the company plans, measures and rewards

    locked

    from The Startup Way

  13. 12Destination: your first internal startup, on one page

    locked

    from The Startup Way

  14. Milestone

    Destination: one internal startup, ready to propose

    A one-page charter for one internal startup is written: the leap of faith, a small dedicated team, the first learning milestone, the metered amount it asks for, who sits on its growth board and when they first meet, and the one company rule it needs bent, with the name of the person you will ask.

The BookYol LetterTwo letters a week

For the road

The road is daily. The letter is weekly.

While you walk Think with Eric Ries's tools, two letters a week widen the view: a big idea on Tuesday and a small experiment on Friday, drawn from the same shelf of books.

Tuesday

The Big Idea

One idea that challenges an assumption, explained properly, with its source.

Friday

The Small Experiment

One small thing to try before Monday, so the idea becomes something you do.

Inside every letter

  1. 01The idea
  2. 02Why it works
  3. 03Where it comes from
  4. 04One thing to try

No spam, no selling your address. Just the letters.

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