Author road · 12 Stations · 12 days · Human Nature › Influence
Think with Robert Cialdini's tools
12 Stations through Cialdini's two books, from the levers that trigger an automatic yes to the moment before the request, ending in an honest plan of your own for a real ask.
We do not re-summarise Influence; it has its own road. We connect two books: the levers of Influence, each with its honest use and its defence, then Pre-Suasion's question of what the listener attends to before the request, and its seventh principle, unity. The order is a teaching order designed by BookYol, not the author's own.
The road, station by station
01Influence is a lever, not a trick
~5 minfrom Influence
Today’s Station — start →
02Give first
lockedfrom Influence
03Small yes, big yes
lockedfrom Influence
04People look sideways
lockedfrom Influence
05Earn the right to be believed
lockedfrom Influence
06Scarcity: the pull of what we might lose
lockedfrom Influence
Milestone
The levers, used honestly
The levers of Influence are named, one real request has used one of them honestly, and one moment when a lever was used on you is written down with what you decided.
07The moment before
lockedfrom Pre-Suasion
08What is in focus seems to be the cause
lockedfrom Pre-Suasion
09The words and images before the ask
lockedfrom Pre-Suasion
10Unity: the we that is real
lockedfrom Pre-Suasion
11Name the lever, check the offer, say a calm no
lockedfrom Influence
12Destination: an honest plan for the moment before
lockedfrom Pre-Suasion
Milestone
Destination: an honest plan for the moment before
A one-page plan for a real request is written: opening question, focus, words and the real we, each line checked for honesty, with your own weak spot and the sentence you will use.